24 October

An MSL guide to Veterinarian Meeting Strategy

adminAnimal Health, B2B, Customer Engagement, Digital, Pharma Marketing, Sales and MarketingNo Comments

What is the role of a Medical Sales Liaison (MSL)

An MSL is a medically specialized representative for pharmaceutical companies. By outlining the product specifications, advising, and educating, they act as a bridge between pharma companies and their clients. MSLs maintain relationships with clinicians, researchers, and other KOLs in specific therapeutic fields, from biotechnology to medical devices. This aids them in positively conveying the benefits of a company’s drug or device. While MSLs usually aim to portray a company favorably, it is their ultimate objective to provide accurate and unadulterated information. Furthering the pharmaceutical company’s interests is not their primary responsibility; rather it is to promote their concepts and developments.

MSL Meeting Strategy does depend on a few key factors, however. For one, the direction of the approach depends on the position and significance of the stakeholder in question. Before meeting clients, it is imperative to conduct stakeholder mapping to categorize stakeholders according to their influence. You can then create an engagement plan to cater to each particular group more effectually.

How an MSL should Prepare for KOL Meetings

To start, nailing down the format of the MSL presentation is essential to making an impact. Generally, about 30% of the presentation delves into the general industry landscape and the rest explains the company strategy and its penetration into this landscape. However, intricate details are often excluded, although these are key.

Use Other MSL’s previous work as a Guide

One clever trick is to reach out to your mentors and close colleagues for examples of their best designs. These resources have already been refined and perfected for maximum efficacy. Therefore, all you’d have to do is input your data into a meticulously produced template. Simultaneously, it reduces the redundant task of planning out a demonstration from scrap.

This allows you to focus your effort on the meat of the preparatory process: background research.

Background Research

Upon assignment, an MSL is usually provided with an article to use in the development of their material. This, however, contains a minimal amount of information. To truly establish yourself in the industry, it is best to consult alternative sources. Being well-researched in every single aspect of your subject and therapeutic area raises your success rate and grants you an edge over other presenters.

  • Scan through the company’s investor section for detailed, up-to-date, and accurate information. This can provide an extensive base upon which to build your case. Also, pay attention to the tone and word choice used in press releases and public statements. The phraseology will give you a better insight into the company’s angle and positioning. The better you understand their message, the better you can relay that to the clients when asked.
  • Thoroughly familiarize yourself with the target opinion leader or organization. Focus your search on commonalities between your base company and the target organization. Ask yourself: how do their goals, intentions, or interests align? Are they a good cultural fit? Highlight those aspects during the address.
  • You also want to explore recent research releases and news related to the topic, such as on pub-med or medical news sites. Referencing an article from the New York Medical Journal, even if you’re reusing notes, will lend a fresh, relevant flavor to your work.

Anticipate and Accommodate Every Outcome  

Remember that, as an MSL, you may be addressing a marketing team or a panel of specialists in the subject you’re detailing. This means that during the Q&A session, you may face a myriad of intricate medical, functional, or operational questions.

  • Anticipating questions and creating slides based on past FAQs can showcase your energy and devotion to the project. A Medical Science Liaison’s job is to build relationships, so distinguishing yourself in these ways is paramount.
  • Prepare yourself to mold your explanation to the audience you face. Be flexible enough to effectively convey your message, whether to a top epidemiologist or a businessman. Familiarize yourself with the pertinent jargon, but you should not be rigidly dependent on it. Improvisation is the key to leading productive sessions regardless of the type of attendees.
  • It does help to loosely script out the presentation, including structure and order. Use this when practicing and present it to an experienced MSL to understand the intricacies of delivery techniques. They might disclose important guidelines, such as the inclusion and exclusion criteria.

The level of forethought invested into each meeting will certainly be noted and appreciated by your medical colleagues and KOLs. Their good opinion will go a long way, not just with the current assignment, but in future sessions as well.

How to Ace Meetings with Key Opinion Leaders

For a Medical Science Liaison, having medical knowledge is a given necessity. But an often-overlooked attribute is the skill of communication. All sales representatives have access to data, statistics, and expository resources. What sets an MSL apart is not the presentation but the delivery.

MSLs must regularly interact with both internal and external stakeholders in a myriad of organizations across the veterinary segment. The burden of identifying these stakeholders also falls upon them.  But what determines which members of the medical community will be valuable to approach for any given proposition?

Who are Key Opinion Leaders (KOLs) in the Veterinarian field?

It’s important to first identify all actors who will play a part in the pharmaceutical distribution process. Accordingly, distinguish and prioritize these based on their level of influence.

Primary

For general-purpose antibiotic, antibacterial, or anti-inflammatory medicines which are commonly prescribed for primary animal care, disseminating information to veterinarians is vital. These may include

  • Doctors of Veterinary Medicine (DMVs)
  • Primary Care Vets
  • Veterinary Practitioners
  • Small practice vets

Secondary

These are specialists who will ultimately determine the lifecycle and success of advanced treatments, diagnostic tools, and medications. Complicated patient cases are attended by them. They are the ones who will benefit from the product, contribute to its improvement, and give feedback on its performance.

  • Specialist veterinarians
  • Clinical managers at Veterinary Centers
  • Veterinary pharmacists
  • Veterinary surgeons who are in charge of leading teams of vets.

Central (Key Opinion Leaders)

Those who determine not just the usage, but dictate the trends in therapeutic niches. They have extensive experience, established themselves in their industry segment, and are followed by many other industry experts.

  • State Veterinarian Medical Board Director
  • Influential experts in the veterinary field
  • Senior veterinarians,
  • Faculty heads in schools of veterinary science
  • Faculty heads in colleges of veterinary medicine
  • Key researchers in veterinary research journals
  • Directors of veterinarian councils, medical associations, and centers
  • Key Speakers at veterinarian councils and events

Medical Science Liaisons should plan out their entire session to cater to the distinct expectations and needs of each stakeholder group.

The Story behind the Product

People are drawn to stories and vivid images more than banal facts and figures. So, manipulate your words, statistical data, and the composition of the information to portray a compelling image. When telling a story, the audience cannot be overlooked. Connect the generic material to real-world hospital occurrences which would resonate with the M.Ds. Personalize the presentation by delving into the origin of your passion, incorporating it in an engaging and not indulgent manner. This should help you to differentiate yourself from other MSLs while simultaneously building a relationship with future clients.

The Value of the Product

The value of the product must be distinctly tailored to each stakeholder. It is essential to intuit what motivates and excites them: what their goals, preferences, and perceptions are. Also, pay attention to their moods and mental capacity for retention. On this basis, one can highlight the unique benefit of the treatment or procedure to an individual’s practice or therapeutic specialization. No matter how polished the presentation is, if it does not directly address their need, it will not make an impression. Provide objective evidence to back up every claim and to cement their confidence in your offering and company. Don’t get too caught up in the engagement to address their real concerns, such as availability, logistics, convenience, etc. Explore the industry landscape to address the current alternatives and how your product outpaces those.

The Drawbacks of the Product

Elaborate on both the positives and the negatives. Doctors always know that drugs and medications are incomplete without side effects. Overselling the treatment method will only create skepticism and lower their perception of your reliability. So do what most professional salespersons do: emphasize the advantages, and mention the potential downsides. Then illustrate how the benefits outweigh the costs. This is a balanced and judicious manner in which to establish the superiority of the drug.

Key Takeaways

  • Conducting extensive background research allows the MSL to smoothly present to and engage any set of stakeholders.
  • It is highly worthwhile to prepare separate strategies to target different stakeholder groups.
  • Be attentive to the meeting attendees: glean their expectations and requirements and regulate the meeting accordingly.
  • Present your information in an attractive format but don’t forget to place emphasis on the functional features of the solution as well.
  • It is just as important to touch on the negatives as it is to showcase the positives.
  • In everything, make sure that your performance is spot on.

Keep in mind, your goal isn’t just to instill a favorable perspective of the medical consumable, but also to establish yourself as a capable MSL.

” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

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LET’S CHAT​

Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

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    PHONE NUMBER

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    14 October

    Stakeholder Mapping for Pharmaceutical Products

    adminB2B, Customer Engagement, Digital, Pharma Marketing, Sales and Marketing, TechnologyNo Comments

    What is a Stakeholder Map?

    Stakeholder Mapping involves identifying professionals in the target therapeutic field who would utilize or influence the utilization of the pharmaceutical product. This should clearly portray their motives, impact, and interests. Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. These sessions must be guided by an overall insight into the significance of each meeting.

    In this article, we will discuss stakeholder mapping techniques and outline the step-by-step methods to perfect your sales and engagement strategy when approaching industry thought leaders.

    Why is Stakeholder Mapping important?

    Contacting stakeholders can be key to knowing where they stand upon the release of the pharmaceutical product. Having discussions will reveal how the deliverables will be of value to them, potential improvements or unrecognized biases, the likeliness of them recommending or implementing them, their critiques, and their opposition.

    It is therefore important to develop a visual hierarchy of the Key Opinion Leaders of the industry, organized according to their level of authority, influence, and relevance.

    Step 1: Identify Key Stakeholders

    Begin the stakeholder mapping process by making a precise list of actors who will play a part in the pharmaceutical distribution process. It would be highly useful to categorize them under these three headings:

    Primary

    For general-purpose antibiotic, antibacterial, or anti-inflammatory medicines which are commonly prescribed for primary healthcare, disseminating information to the above professionals is vital.

    Secondary

    These are those who will ultimately determine the lifecycle and success of advanced treatments, diagnostic tools, and medications. Complicated patient cases are attended by them. They are the ones who will benefit from the product, contribute to its improvement, and give feedback on its performance.

    Tertiary (Key Opinion Leaders)

    Those who determine not just the usage, but dictate the trends in therapeutic niches. They have extensive experience, established themselves in their industry segment, and are followed by many other industry experts.

    You can use the above list as a guide to how to make a stakeholder map and what to add to it.

    Step 2: Assess based on the Power/Interest Matrix

    You must now position these individuals, professionals, or consumer groups based on their engagement level and ability to influence perceptions.

    Important questions to ask include

    • Whether they are likely to endorse the medicine
    • How far is their reach and what kind of audience do they make an impression on?
    • Whether their authority as a professional and a specialist is recognized
    • Whether they have a good network of other highly-positioned members of the healthcare industry.
    • In what ways they might contribute to or hinder the spread and popularity of the drug
    • What are their motives?

    Once you have determined these factors, organize them into a stakeholder mapping matrix.

    You should strive to monitor the counselors/healthcare advisors, inform your HCPs, both general and specialist, satisfy Academic Lecturers and Insurance companies, and engage your Key Opinion Leaders.

    Step 3: Creating an Engagement Plan

    Based on the above, create central and periphery focus groups and plan out when and where you plan to have education sessions to distribute the information to the relevant parties.

    Some questions to ask when deciding how to approach each section:

    • In what ways do your values and objectives align with theirs?
    • What kind of questions might they pose when you pitch the concept to them?
    • Would they be more interested in the social, financial, or medical scope of the equipment?
    • What strategies and approaches can you use to gain their favor or win their support?
    • Would limiting information exchange dilute your relationship with them?

    You must take strategic actions to sustain these relationships based on their positioning on the matrix. For example, you should send medical representatives to meet KOLs more often and prioritize them in your communications schedule. Attempt to raise the interest level of those in the top left quadrant by finding common goals and emphasizing the benefit of promoting your service or company. Gather insights from medical professionals, and keep them informed and updated. Offer base-level information to those with little interest and power. Monitor their interactions and opinions to keep track of the general perception of your organization.

    To Wrap Up

    Stakeholder mapping will allow your medical sales team to prioritize and plan ahead to efficiently create awareness and help HCPs to appreciate the need for the development of a new, supplementary treatment option. The engagement plan also allows the MSL or company representative to manage meetings and reduce inconsistencies, and reduce redundancies and excessive workload.


    ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

    Blogs

    Our Insights can Inform your Critical Decisions

    We research the latest trends and opportunities related to animal health. Our mission is to make it quicker and easier for our clients to understand the value that well-designed technology solutions can bring to their sales, operations, and marketing functions.

    LET’S CHAT​

    Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

        EMAIL ADDRESS

    sales@celeritasdigital.com

        PHONE NUMBER

    Phone (US): (646) 374-0260 Ext: 711

        OUR ADDRESS

    Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

    SCHEDULE A MEETING

      12 October

      What are E-Detailers and how can they Benefit Pharma Marketers?

      adminB2B, Customer Engagement, Digital, Pharma Marketing, Sales and Marketing, TechnologyNo Comments

      Over the last decade, the US BioTech and Pharma industries have truly flourished, with pharma-related discoveries and innovations growing at an increasing rate. In line with this trend, there is building pressure on HCPs to adopt newer processes and prescribe advanced medication. Due to rigid FDA regulations, however, pharma financial resources are often depleted in generating drugs which fail to pass the approval process. Since the primary source of pharma revenue comes from the sale of newer medication, this traps companies with a limited portfolio of revenue-generating products. Therefore, each presentation session with a KOL or clinician group must be productive and impactful. Now, many forms of sales promotions used to build strong relationships are strictly monitored and limited in the pharma industry. So, sales representatives rely strongly on their presentation material to generate interest and attention. In these circumstances, E-Detailers can be of great value because they can prompt the doctor to interact with both the MSL and the information. E-Detailing is an information delivery mechanism, which provides your sales presentation in a digital format. It supplements the sales representative by providing quick and easy access to all relevant information with an efficient and attractive design.

      This article will address:

      What is an E-Detailer?

      What are its Features?

      What solution do E-Detailers provide?

      Key Features

      Enhanced Engagement

      In the past, passive presentations were the primary method of delivery of drug-related information. On average, however, those sales sessions last around 6 minutes. The constant flow of complex, jargon-heavy information can become cumbersome and fail to retain the HCP’s attention. That is why our E-Detailers are so highly effective. Our team employs HCP-specific User Interfaces (UI), which will prompt your client to respond, interact, and be involved in the sales process.

      Highly Effective

      Visuals and audio are, on average, processed faster than words. HCPS are more likely to comprehend the message when they can visualize the exact function and purpose of the drug. The distinct and precise images and graphics selected and designed by our team are tailored to be competently communicative and memorable. Our E-Detailers feature Mode of Action videos, multiplayer interactive games, and a variety of other immersive characteristics.

      Specialist Understanding and Sales Insight

      Our systems employ tracking mechanisms and advanced algorithms to measure individual interests, interactions, and reception. This is used to further optimize and customize the program to suit individual stakeholders. And since the E-detailer is consistent across channels and devices, you can ensure a high-quality experience in every interaction.

      Ease of Access to Product Details

      During meetings, health specialists might ask any number of unanticipated questions regarding the therapeutic area or the drug’s scope. For an untrained, non-medical sales representative, answering off-script molecular-biology questions can be challenging. E-Detailers allow your MSLs to have records, reports, analysis, and other documents readily and consistently available to your MSL on demand.

      Consistent Experience

      Each sales team has its own standard approach and presentation style and personal interactions vary from individual to individual. The resulting responses and levels of interest also vary from participant to participant. When working with Celeritas, however, one can rely on the maintenance of high-quality standards across all devices and systems. Regardless of a sales representative or MSL’s performance, our E-Detailers always deliver content consistently and at a sustained standard.

      Cost Effectiveness

      Our E-Detailers’ capabilities include data collection and analysis to gain insights regarding the best, most engaging content and features of our e-detailers to facilitate upgrades and improvements. Our digitized systems can be tweaked with fresh content, updates, and corrections to complement the preferences of specialists at almost no cost. This significantly reduces the burden of reprinting and redistributing medical resources.

      The Problem we Solve

      Meetings between physicians and pharma representatives last, on average, less than 6 minutes. During this short window, an MSL must simultaneously keep the meeting informative and address key areas of interest and potential qualms. During this pitch, Reps often find it difficult to retain the attention of an HCP who likely has to watch multiple presentations a week, for new drugs, devices, and other medical products.

      Solutions we Provide

      We will dedicate a team to collaborate closely with your marketing department, to design software that supports your company’s endeavors. We will develop engaging, easy-to-navigate software, accessible on any mobile device. This will allow you to make cost-effective updates, boost interactivity with your HCPs, and measure reception rates – all with one integrated platform.


      ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

      Blogs

      Our Insights can Inform your Critical Decisions

      We research the latest trends and opportunities related to animal health. Our mission is to make it quicker and easier for our clients to understand the value that well-designed technology solutions can bring to their sales, operations, and marketing functions.

      LET’S CHAT​

      Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

          EMAIL ADDRESS

      sales@celeritasdigital.com

          PHONE NUMBER

      Phone (US): (646) 374-0260 Ext: 711

          OUR ADDRESS

      Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

      SCHEDULE A MEETING

        26 September

        Using QR Codes for your Veterinarian Business

        adminB2B, Customer Engagement, Digital, Pharma Marketing, Sales and Marketing, TechnologyNo Comments

        QR codes emerged in the 90s with a few basic use cases and very few users. Over time they have come to represent a significant number of transactions, however. The QR code payment market is projected to rise to $35 billion by 2030. The market was already growing before covid, but the outbreak provided a significant boost to the technology.

        Initially, QR codes were initially reserved for marketing and sales-related functions. But recently, they have made significant headway in the veterinarian field. So read on to explore a few ways QR codes could alleviate the burdens of running a veterinarian clinic.

        What is a QR code and how can it be used by Veterinarians?

        A QR code is a scannable code that provides access to stored information. Depending on whether you use numerical or alphanumerical data, it could hold up to 7000 characters of data at a time. This can include website URLs, phone numbers, geographic locations, dates, and much more. It is so useful since it combines high capacity with high-speed reading.

        How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the veterinarian sector?

        A)  Aiding Veterinarian Clinic Management

        Training and Engagement

        Many care centers want to support their veterinarians’ expansion of their expertise by providing useful educational resources. But when funds are limited, having a vast library, or running a lecture theatre can be difficult. QR codes make providing online courses and study materials much easier. The links to all the audio-visual classes and associated publications can be found by scanning one code. It’s a go-to solution for a small-scale medical facility.

        The hospital waiting room can often have an uncomfortable atmosphere despite the Patient Experience Officer’s best efforts. There is a feeling of tension or dread hanging in the air. With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. Having a QR code that links them to an interactive site is a creative and much-needed solution. Here, patients can familiarize themselves with their animal’s caretaker and watch informative or entertaining videos in an easy format.

        Storage of Patient Information

        QR codes have the greatest scope in the organization and accessibility of patient records. In essence, patients’ files are all synced to a central database. Any authorized staff member may use the optical scanner in their phone to scan the QR code on the bracelet and find everything they require to help a furball in need. This includes clinical history, disease progression, and previous operations available at the database. Test results, diagnoses, health reports, scheduled operations, etc. can then be added to keep them up-to-date.

        One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. During an emergency, however, when effective communication might not be possible, or the patient may not be in the right state of mind to provide entry, quickly scanning the bracelet can save time and lives.

        This also solves the issue of information silos and cross-department discrepancies. The animal’s data would be uniform, complete, and well-organized. It would also eradicate misinformative medical errors. For example, a nurse could simply scan a patient’s QR bracelet to confirm their dosage without having to consult anyone or waste time if their chart is unavailable.

        QR codes can be just as valuable to pet parents as they are to the clinic. QR codes can ease the completion of a host of functions, such as leaving a review, making a payment through your online payment portal, or lodging pet insurance claims.

        Administration

        Publicly posted QR codes help in appointment booking and scheduling. QR codes can direct a user’s phone to a booking site, from where the schedule is automatically updated. This delegation frees up the receptionist’s time to better manage the waiting room. Furthermore, QR codes form the simplest form of identification and entry authorization. Unlike biometric scanners, tokens, or general ID cards, they can hold quite a lot of information at very low costs. For a hospital administrator, this kind of staff management can be a major advantage.

        Additionally, an administrator needs to be well-versed in the company’s policies, payment options, insurance matters, and government regulations. They must apply and answer questions about these matters all the time. A QR code in the waiting area can be a major assistance in this area.

        All these benefits can really make an admin’s life much easier.

        Safety and Security

        Veterinary clinics largely handle patients who are dependent on their caretakers and require regular monitoring. They are often unable to grasp the importance of staying put, can be difficult to track, and are unable to express to any stranger where they are supposed to be. This means they need to have special measures at hand to deal with unusual behavior from their residents. Dynamic QR code badges can show anyone an animal’s patient number and family contact. These badges or ID tags are currently widely integrated into pet collars. They’re ideal for monitoring untrained pets that tend to wander off. In this way, veterinary facilities and clinics could ensure the safety of their charges.

        B)  Aiding Healthcare Recipients

        Clarity about Medication

        Drug counterfeits are a major issue in the pharmaceutical industry. And for many users, it can pose a major risk. To help their customers feel assured and well-informed, companies can print QR codes on their pill bottles. This will confirm the company name alongside the date of expiry, contents, and possible side effects. It can also provide medical administrators with exact dosage details, and aid drug intake tracking. This is especially useful when following a complex medical regimen.

        Clarity about Resources

        During emergencies, patients or their family members are usually frantic. Despite the best planning efforts, multi-wing, multi-departmental hospitals can be difficult to navigate. By providing access to the layout or 3D interactive map, advanced care information, FAQs, etc., you could reduce confusion and make for a better experience.

        Easier Payment Method

        Medical bills can be incredibly high. Payment options usually include payment plans and credit cards but those are often complicated to manage in the long term. With QR codes, one can instead make one-time payments without carrying either cash or a credit card with them. Lodging pet insurance claims also becomes much simpler. Though the vast landscape of insurance providers can present a limitation, generating QRs for the major ones can be beneficial to many pet owners.

        Factors to Keep in Mind

        Cybercrime

        QR codes, like any other form of widespread technology, are vulnerable to attacks. There are two main types of attacks to watch out for:

        Malware attacks, where the coder embeds a QR code with malicious webpages or domains. These can contain a virus or allow a hacker access to your phone camera and external sensor. They could track your location or tap into your camera and watch you, while you remain completely unaware. The malware could also capture personal and, vitally, medical information for ransom.

        Phishing attacks, known specifically as Q-phishing, are where the original website has been replaced by a lookalike. This domain can prompt you to provide private details which can be sold or used for criminal purposes. They might also trick you into buying non-existent healthcare instruments, equipment, or services.

        A veterinary hospital providing a QR code needs to be aware of this. Instead of helping to promote their clinic, it can ruin their reputation. It can erode users’ trust in their brand’s ability to safeguard their information properly. This will make it difficult to convince them to allow the hospital to store their data in its records.

        Availability of Technical Infrastructure

        Functional data management systems make it easier to take full advantage of QR technology. But there are many technological shortcomings in older veterinary organizations that make the implementation of these techniques a little complicated.

        Many pet care centers manage data manually and there are pre-existing mistakes and discrepancies in previous records. Others used obsolete methods of data management or obsolete digital systems. Hence, too much tedious data sorting would be required to implement the QR system. Much of the data is irretrievable or cannot be updated.

        Worse still, organizational silos handicap the company’s ability to merge data without contradictions and overlaps. The whole process would take too much restructuring and cause initial strains and learning pains. And so, some of these methods would be more of a hindrance than a help.


        ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

         

        Blogs

        Our Insights can Inform your Critical Decisions

        We research the latest trends and opportunities related to animal health. Our mission is to make it quicker and easier for our clients to understand the value that well-designed technology solutions can bring to their sales, operations, and marketing functions.

        LET’S CHAT​

        Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

            EMAIL ADDRESS

        sales@celeritasdigital.com

            PHONE NUMBER

        Phone (US): (646) 374-0260 Ext: 711

            OUR ADDRESS

        Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

        SCHEDULE A MEETING

          14 April

          4 Types of Applications That Can Save Your Pet’s Life

          Elianne LiongAll Posts, Animal Health, Big Data, Chatbots, Customer Engagement, Digital, Life Sciences, Pharma Marketing, Sales and Marketing, TechnologyNo Comments

          The pace of digital disruption over the past few years has been spectacular. Thanks to the ever-evolving technology transforming every sector of the economy, including animal production, health and welfare. These technologies have gathered the finest tools and assembled a less complicated and easy to learn device called smartphones. Availability of smartphones and quicker to access Apps have made life easier for every individual, regardless of generation. It also includes the apps or features of the applications that can save your pet’s life.

          There’s an app for everything these days. People who live with and love dogs and cats have a plethora of them to look into. Pet vaccination and Animal Health Portal might be one, but there is more to it. From helpful training tips to vital emergency care to make sure our pets are healthy and happy; we’ve rounded up our favorite must-have features in every pet app to ensure your pets live their best lives.

          Track Your Pet App

          This app aims to align thousands of Pet Rescuers, animal shelters and veterinary clinics. This platform allows you to receive a thorough Alert for missing dogs and cats in your area. While you have this app on your phone, you might not need to worry if ever your pet goes missing. Their searching experts send a rapid Pet Lost SOS to the application Network of volunteer veterinarians, shelters and pet rescuers in the area where your pet went missing.

          Nonetheless, the pet owners can also create a Lost Pet Poster on the website to begin sending the search party for their lost pet. The app also provides info on what to do if you find a lost pet. Not does it provide help only when your pet lost its way home, but it also gives its members easy access to a 24-hour hotline staffed with licensed American Society for the Prevention of Cruelty to Animals (ASPCA) veterinarians. Whenever a pet emergency strikes, you can ring a call through the app for potentially life-saving advice.

          Pet Diabetes Tracker

          If your pet has diabetes, the Pet diabetes tracker app is a must-have for the well-being of your animal. The app allows pet owners to monitor and track the symptoms of their pet’s diabetes and enables you to log crucial medical information. It also features timely alerts for routine monitoring, daily insulin injections, veterinary appointments and the purchase of insulins.

          This application helps you keep a record of everything from food and water consumption to blood glucose levels. So, next time when you need to read your pet’s diabetic analytics, make sure to have this app on your smartphone.

          Animal Medication and Appointment Tracking App

          Keeping track of your pet’s veterinarian appointments and medications is essential, but sometimes it can overwhelm you. That’s where the animal medication app comes to the rescue. It is a cloud-based veterinary practice management software and a complete client engagement platform with an exceptional digital payment tool that seamlessly connects pet owners and their care providers to improve the health and safety of pets. With this application on your phone, you can access your pet’s medical records anytime, anywhere.

          First Aid for Pet App

          This app is a reference guide for pet owners on their smartphones. The first aid provider is an animal health application that every pet owner should have. It is designed to provide step-by-step instructions for what to do in an emergency if it ever occurs to you regarding your pet’s health. It is a veterinary-approved online course that teaches the pet’s first aid basics and is ready for any emergency. For example, if your pet is attacked or eats something unhealthy and toxic, the material in the app can be learned to get them out of the situation safe and sound. The app even has instructions on giving your pet CPR, information about early warning signs of an emergency, and a search function for finding the closest veterinary hospital.

          However, if you are someone that goes nowhere without a smartphone or if you are looking for the best app development team to assist you in this matter, you ought to check out these fantastic pet applications that can save your pet’s life. The most remarkable thing about these applications is that they are bound to make life with pets more engaging, satisfying and less complicated.

          ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

           

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            18 March

            ROI Calculator; An Essential for Animal Health

            Elianne LiongAll Posts, Animal Health, Big Data, Customer Engagement, Digital, Life Sciences, Pharma Marketing, Sales and Marketing, TechnologyNo Comments

            There were times when people used a calculator for complex arithmetic solutions. They still do, but time has changed, and so have the ways calculators perform. Among so many inventions and creations of many different forms of calculators, ROI Calculator is one of a kind. It is an investment calculator that reads on your profit and losses out of your investment. It mathematicizes the numbers you are making through equity are either belted through profits or feeding out of a loss.

            However, ROI for Animal Health is something that businesses can use right away to produce better customer services and instant calculate their profit-loss ratio. But let’s first go through all the necessary details that we need to know about ROI Calculator.

            What is ROI Calculator?

            ROI or simply “Return on Investment” is an investment calculator to estimate the profit or loss on your investment. It is a measure that investigates the number of additional profits produced due to a certain investment. Businesses and investors often use this calculation to compare different investment scenarios to see which would produce the greatest profit and benefit for the company. Many Lifesciences company has frequently adopted the use of it, especially for their animal health sector.

            ROI Calculator for Animal Health

            Animal health is one of the main concerns of a modern-day farmer. They face constant threat by new-born animal diseases that could consume their livestock and decrease their flock performance. So, it has become extremely crucial for them to improve animal gut health and maintain a healthy animal lifestyle. Only animals with good health can perform well and allow producers to be profitable.

            Farmers can maintain their health performance by taking preventive management measures by implementing consistent hygiene concepts. It can also be maintained by practicing the use of high-quality feed. Producers can make larger profits generating a healthy return on investment (ROI).

            Since the demand for ROI calculators has rapidly increased, people from all sectors and industries have jumped on for the best ROI device they could use. However, many companies, especially the life sciences and specifically animal health, have adopted the practice of ROI Calculator that could best serve their needs and, therefore, their customers. Although, ROI Calculator for Animal Health is now used by farmers to calculate their vaccination and medication cost out of their profits.

            Our ROI Animal Health Calculator

            Our ROI Animal Health Calculator is utilize by Animal Health Marketers to establish their ROI with their client. Their customers are mainly farmers and producers of poultry, ruminants, swine, and livestock. The main reason for building this calculator is the inconvenience that the sales reps of Animal Health companies had to go through. The calculator had not only saved their time but has improved the availability of after-sale service. It has also expanded the reach of animal medication and vaccination to a greater extent. ROI Calculator helps companies know more about their customer’s needs and allows them to prove the value of their product.

            If you are someone from Lifesciences looking for a user-friendly and beneficial customized ROI Calculator, you can always reach out to Celeritas Digital.


            ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

            Blogs

            Our Insights can Inform your Critical Decisions

            We research the latest trends and opportunities related to animal health. Our mission is to make it quicker and easier for our clients to understand the value that well-designed technology solutions can bring to their sales, operations, and marketing functions.

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            Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

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              5 July

              What Do Millennial Pet Owners Want from Their Veterinarians?

              Elianne LiongAll Posts, Life Sciences, Pharma Marketing1 Comment

              People are obsessed with their pets. They give them the same consideration when it comes to grooming, diet, and lifestyle as if they are their kids. Only in 2018, Americans spent $72 billion on their pets. Today, 35% of the millennials are pet owners globally, overtaken baby boomers as the biggest pet-owning generation. Now we can make a statement that “Millennials are a generation of pet owners”. If you are by any chance an animal health marketer and reading this blog then now you know whom to target in your marketing campaigns for pet brands.

              Best veterinary services

              Millennials want their pets to have good health with the best veterinary services. A PR Newswire survey reports that millennial pet owners expect their veterinary hospital experience to be good and friendly. They prefer to go where staff is more professional with great communication skills. Also, they want vets to love and show affection the same way as they do with their pets. It helps in building a good relationship between vets and pets.

              Preferred smaller businesses

              Unlike the previous generation, millennials are likely to have faith in the products and services offered by smaller businesses or brands. The main reason for their preference is they offer more personalized services and build authentic relationships. The is great for people practicing family-owned veterinary services.

              Tech-savvy nature

              Millennial pet owners are more technology consumers as they are growing with it in their hands. They tend to be more tech-savvy than the baby boomers as it contributes to their convenient living style. And it is no surprise that they want technology to help them in taking good care of their pets. The AAHA study found that millennial pet owners preferred to receive appointment reminders via text messages, offering SMS services can be a great way for vets to connect with pet owners and build trust worth relation.

              Looking for great value

              Almost 50% of millennials are looking for companies that offer them great value. According to Barkley, veterinarians can take advantage of it as they both have one thing in common, love for pets! As a veterinarian, you have to drive this passion and play with it to have their attention. Look where the opportunities are. Offer them services like volunteering or rescuing stray animals as millennial pet owners are more likely to respond positively to such businesses.

              House calls and telemedicine

              With time people change so their habits. Baby boomers were happy in visiting veterinarians and bringing their pets for treatment. But millennial pet owners are wide open to trying new things. They are comfortable with house calls and telemedicine. By offering services door-to-door you can expand your business as a veterinarian and also gain the trust of pet owners for giving them the care in their comfort zone. Any business in today’s world requires good reach with the right audience and the veterinary industry is no different. Position yourself in the place of the millennial pet owners and look for what they want. In this way, you have a more chance of grabbing their attention and make them come again for your services.

              Published by Celeritas


              ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

              Blogs

              Our Insights can Inform your Critical Decisions

              We research the latest trends and opportunities related to animal health. Our mission is to make it quicker and easier for our clients to understand the value that well-designed technology solutions can bring to their sales, operations, and marketing functions.

              LET’S CHAT​

              Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

                  EMAIL ADDRESS

              sales@celeritasdigital.com

                  PHONE NUMBER

              Phone (US): (646) 374-0260 Ext: 711

                  OUR ADDRESS

              Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

              SCHEDULE A MEETING