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Blogs
We help Uncover Insights and Trends
We research the latest trends and opportunities and produce content that key stakeholders in the animal health industry can utilize, to make better informed decisions.
The Animal Health Portal: A Veterinary Lifesaver
In America, the percentage of households that own or adopt animals is rising every year. A survey conducted by the APPA in 2021-22 showed that 70% of households owned a…
Nanotechnology: A Massive Impact at the Molecular Level
The foundation of the human body lies in atoms, molecules, nanostructures, and macrostructures. Hence, our bodies rely on the functionality of components working at the nanoscale. Nanotechnology is simply the…
The Value of Precision Livestock Farming (PLF) in 2022
Also known as agriculture 4.0, Precision Livestock Farming (PLF) focuses on maximizing profitability and sustainability by providing the specific treatment needed to optimize production. It uses advanced sensor systems to…
How Livestock Farmers are Using IoT for Animal Management
The precipitous rate at which the industrial revolution is prompting the pioneering and implementation of new technology is simply astounding. The transformation in the landscapes across nations and industries has…
An MSL guide to Veterinarian Meeting Strategy
What is the role of a Medical Sales Liaison (MSL) An MSL is a medically specialized representative for pharmaceutical companies. By outlining the product specifications, advising, and educating, they act…
Stakeholder Mapping for Pharmaceutical Products
What is a Stakeholder Map?Stakeholder Mapping involves identifying professionals in the target therapeutic field who would utilize or influence the utilization of the pharmaceutical product. This should clearly portray their…
What are E-Detailers and how can they Benefit Pharma Marketers?
Over the last decade, the US BioTech and Pharma industries have truly flourished, with pharma-related discoveries and innovations growing at an increasing rate. In line with this trend, there is…
Using QR Codes for your Veterinarian Business
QR codes emerged in the 90s with a few basic use cases and very few users. Over time they have come to represent a significant number of transactions, however. The…
A Pet Owner’s Guide to Understanding Leptospirosis in Dogs
Leptospirosis is a rare and dangerous virus found in temperate and tropical regions. It is highly threatening to outdoor pets such as dogs. Although less than 1% of dogs are…
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